adorable children, great song, and the magic of wholesale stores

The highlight of today wasn’t BTS’ new music video or that Super Junior released their travel book.


It was when Cho Yong PIl released the music video for Sullem or Romance.
I didn’t know Cho Yong Pil was even releasing a music video today, so it was a pleasant surprise, especially since I wasn’t expecting anything and wasnt expecting it to be this good.

I personally don’t like the English title, because it doesn’t do the Korean title justice.
Sullen is more like the nervous, heart-fluttery, excited feeling you get on your chest, like when you see your crush (or your oppa). And Romance is just…not cutting it.


In the video, Cho Yong PIl himself is no where to be seen (except as giant cardboard cutouts), but Mason Moon and Aleyna Yilmaz fill in the empty spot and they do it perfectly.

The story is pretty simple.


A little boy goes grocery shopping with his mother when he falls in love at first sight with a girl who is also on a shopping trip. As she walks past him, something overtakes this boy, making him realize that if he doesn’t act now, he’ll never see her again. So after he gets his mother to pick him up from the cart, he dashes through all the aisles to find his first love.


They meet and she takes his tiny little hand and they spend a magical afternoon, playing with all the goodies found inside the wholesale store (Costco – or whatever Emart Traders is – would be the best place to get lost in). They let their imaginations run wild, everyone else disappears, and it is just absolutely breathtaking at how beautiful the entire thing is.


One of the many reasons why I love this music video (and the song) is that Cho Yong Pil sings this song about someone falling in love and unable to contain this exhilarating feeling inside. But then he goes and portrays it as innocently as he possibly can with two of the most adorable children when he could have just had two adults madly in love with each other.

There’s just nothing more beautiful than a child’s innocence, especially in times like these when children are really no longer children.

I also realized that I love this music video because it’s somewhat parallel to my favorite book The Little Prince. As adults, we view things with more logic and miss the main idea.

Screen Shot 2013-09-12 at 12.38.12 AM

But like the Little Prince, like the children in this music video, things don’t have to be so complicated.

I mean, I watched the kids run off from their moms’ shopping carts and thought to myself, “Those kids are going to get lost and their moms are going to get so angry.”

But that’s not the point of the music video.

The point is that love can be pure and quite simple, but we get distracted by unnecessary details.

So the next time you overthink things, just stop and enjoy the moment.

Photo Credit: YPC Production